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Essay

Business proposal

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Roy D

 

Date added:

March 23, 2012

 

Level:

University

 

Grade:

B

 

No of pages / words:

2 / 405

 

Was viewed:

3083 times

 

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Essay content:

Secondary and primary research will need to be conducted to figure out if enough revenue and profits can be generated in order to be a successful challenger to Starbucks. Recently executives brought this idea to CoffeeTime's Board but without any adequate research thus not providing the Board with the level of certainty needed to determine what degree, CoffeeTime would face challenges and potential opportunities...
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The plan was shot down mercilessly by the Board. However, the Board has given the executives another opportunity to remedy the problems and submit their proposal again later. There are several issues facing CoffeeTime by contemplating entering a market that has been dominated by another brand, and questions must be answered before the board will approve any move into this new market...
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General issues of this essay:
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