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Essay

Buyer Behaviour

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Issue:

Miscellaneous

 

Written by:

Deborah F

 

Date added:

April 3, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

12 / 3346

 

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6998 times

 

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Essay content:

"(Engel et al, 1968, p 5). Both consumer and buyer behaviour differ amongst the population as people have different wants and needs. Therefore it is untrue to say that ?working women buy products and services essentially the same as non working women.' No two people are similar as physiological factors, cultural forces, economic considerations, interpersonal relationships, personality, self-concept, and learning are variables that shape goals and influence...
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(Runyon, K.E. 1980). However consumers can be put into groups if they have similar characteristics, i.e. if they come from the same social class, background, age, lifestyle. Working and non-working women can be segmented in two separate groups. They are different because of many influences. Some are external due their social environment...
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