cadbury marketing stategy

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Tracy I


Date added:

February 2, 2016








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Advertising and selling, on the other hand are just two of the many marketing activities. In most cases, marketing performances are all those connected with identifying the particular wants and needs of a objective market of customers, and then going about satisfying those customers better than the competitors...
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This involves doing market research on customers, investigating their needs, and then making tactical decisions about product design, pricing, promotion and distribution. The company that I am going to look is a well-established chocolate company Cadbury's. The company does put the customers first making them marketing orientated but mainly to younger customers by making their products affordable and appealing to children...
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