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Cafe Coffeeday - Brand Analysis

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Marie Y

 

Date added:

December 25, 2011

 

Level:

 

Grade:

A

 

No of pages / words:

5 / 1373

 

Was viewed:

845 times

 

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Essay content:

Five-star restaurants were simply too expensive for anyone to afford (The cafe at Taj Land’s End offers Cappuccino at a rate of Rs 225.) There was a need to bridge this gap and offer affordable coffee to people, along with alternatives, at places which could be seen as locations where people could unwind, chat and discuss ideas at a leisurely pace without being worried about overstaying at the premises...
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These segments have been further segmented on the basis of purchasing power. Gender is of less significance as this brand satisfies identical needs for both the genders. The target audience has always been the age group of 15-29 years under which most of the college going and young professionals come...
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