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Case Analysis: Napster

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Janie S

 

Date added:

June 21, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 922

 

Was viewed:

1524 times

 

Rating of current essay:

 
Essay content:

Marketing Mix ?X Product- Legal Music Downloads with the following benefits: ?I Music Downloads (Legal rights to 500,000 songs) ?I CD Burning ?I View Music Videos ?I Access Billboard Chart Information ?I Synchronize music to other devices ?I Message Boards ?I Detailed Artist and Album information ?I Parental Controls ?I Powerful Recommendation Engine ?I Personal Inboxes for Music and Messages* ?I Ability to Browse Other Users Music Collections* ?I Search Engines by Genre, Artist, Track Title, or Popularity ?I Complimentary products such as digital recording media, CDs and MP3 players ?I Ability to Send Music to Friends within or outside the service* ?I Access to Professionally Programmed Radio Stations* ?X Price- ?I $...
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of Atlanta ?I Possible partnership to rollout with cell phones on LM Ericsson of Stockholm ?X Placement- ?I Gift cards are available at various retail stores throughout music areas as well as point of purchase ?I Linked directly through Yahoo! by use of banners, search engines and e-mail ?I Napster soft ware is preloaded on all Microsoft computers (they hold 80% of the operating system market) ?I Samsung offers a digital audio player that is fully integrated with Napster 2...
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General issues of this essay:
Mgt Napster Case Napster Napster Case Analysis: Napster Napster vs. Music Napster Napster How Shawn Fanning and Napster almost defeated the Music Industry Napster Napster Napster Napster: Free Music Napster Digital Music Distribution: Napster Vs. Kazzaa Online Music Distribution in a Post-Napster World
 

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