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case study 1

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Issue:

Miscellaneous

 

Written by:

Tambra S

 

Date added:

December 9, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 512

 

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6901 times

 

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Essay content:

This rapidly growing chain added over 2,000 locations in 2005. It is a privately held company where local franchisees operate the stores. Over the years of operation Subways has increased in sales and income by the millions. Sales increased from 500 million in 1987 to over 2 billion in 1992 (Case 1, 2007)...
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The Company continues to expand non-traditional units while increasing children's marketing. In 2003, the SUBWAY chain beat its all time record for the number of franchises sold in a single year and its outlet sales continue to be extremely strong. The SUBWAY® chain aims to increase the number of outlets it has in the UK and Ireland to over 2,010 stores by 2010...
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General issues of this essay:
Subway Scene History of Subway Art Subway Case Number One - Subway Sandwich Shops Situation Analysis Subway Case Analysis Subway History Subway Sandwiches Subway case analysis Subway's Marketing Strategies Why Franchise? Why Subway Analysis Subway SWOT of Subway Sandwich Subway Innovation Report Subway The Subway Franchise
 

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