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Case Study 2

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Miscellaneous

 

Written by:

Margaret H

 

Date added:

July 22, 2013

 

Level:

University

 

Grade:

A

 

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3 / 759

 

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This is a very important element of the marketing mix because it directly involves creating products and services that satisfy consumers’ needs and wants. The Place Variable: To satisfy consumers (i.e their needs and wants), products must be available at the right time and in a convenient location...
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In dealing with the place aspect, a marketing manager seeks to make products available in the quantities desired to as many consumers as possible. The Promotion Variable: This aspect relates to methods used to inform one or more groups of people about an organisation and its products. Promotion can be aimed at increasing public awareness of an organisation and of new or existing products...
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