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Case Study 2
Essay specific features
Written by:
Margaret H
Date added:
July 22, 2013
Level:
University
Grade:
A
No of pages / words:
3 / 759
Was viewed:
9569 times
Rating of current essay:
Essay content:
This is a very important element of the marketing mix because it directly involves creating products and services that satisfy consumers’ needs and wants.
The Place Variable: To satisfy consumers (i.e their needs and wants), products must be available at the right time and in a convenient location...
displayed 300 characters
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In dealing with the place aspect, a marketing manager seeks to make products available in the quantities desired to as many consumers as possible.
The Promotion Variable: This aspect relates to methods used to inform one or more groups of people about an organisation and its products. Promotion can be aimed at increasing public awareness of an organisation and of new or existing products...
displayed 300 characters
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