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case study

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Issue:

Miscellaneous

 

Written by:

Eric W

 

Date added:

September 15, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 350

 

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10304 times

 

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Jung's strategy should have been geared more toward towards personalization. Because a large percentage of women are now working outside the home it would behoove Avon to capitalize on this opportunity just as their competitor (Mary Kay) has. Consumers as a whole love personal touches and the fact that they are treated special...
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Consumers as a whole love personal touches and the fact that they are treated special. Selling/marketing products in the comfort of one's home has worked well for Mary Kay and there is plenty of room for others to mimic their approach. In addition to personalization Avon needs to capitalize on its strong brand recognition within certain ethnicities, i...
displayed 300 characters

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