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Case Study - Samsung Electronic Company

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Issue:

Miscellaneous

 

Written by:

Phillip M

 

Date added:

April 27, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

3 / 580

 

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9101 times

 

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Essay content:

As a result of the recognized opportunities, Samsung pursued a bold combination of strategies to re-define themselves. Many of these methods were unconventional but lead to great success over the next several years (Exhibit 1). As Samsung continued to grow, Executive VP of Global Marketing, Eric Kim, was forced to make a difficult decision...
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As Samsung continued to grow, Executive VP of Global Marketing, Eric Kim, was forced to make a difficult decision. Should Samsung continue to offer a “one size fits all” product promotion or shift their focus towards more complex customer segmentation? The most important factors in determining whether or not Kim should pursue more customized devices in his marketing planning revolve around Samsung’s ability to continue to reduce manufacturing costs and increase marketing costs, and their ability to make the brand name more personal through customer insight and exposure...
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