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CELEBRITY ENDORSEMENT

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Catherine R

 

Date added:

November 12, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

30 / 8251

 

Was viewed:

3249 times

 

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Essay content:

Where does one brand gain that quintessential advantage - advertising, service, promise of trust, or even the all important price factors? Advertising seems to be the best platform where brands prefer to compete on - right from hiring the best advertising agencies to getting the biggest celebrities. What would be the formula to success then? Well, a good creative agency, a large enough promotional budget and a huge star to endorse your brand would definitely ensure in the minds of a brand management team a feeling of security, success and a triumph over the competitors brand...
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Where does one brand gain that quintessential advantage - advertising, service, promise of trust, or even the all important price factors? Advertising seems to be the best platform where brands prefer to compete on - right from hiring the best advertising agencies to getting the biggest celebrities. What would be the formula to success then? Well, a good creative agency, a large enough promotional budget and a huge star to endorse your brand would definitely ensure in the minds of a brand management team a feeling of security, success and a triumph over the competitors brand...
displayed 300 characters

General issues of this essay:
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