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changing role of marketing

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Miscellaneous

 

Written by:

Willie A

 

Date added:

February 10, 2017

 

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Grade:

B

 

No of pages / words:

4 / 910

 

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Essay content:

We start by examining the origins of the marketing management framework, the generally accepted paradigm of the marketing discipline for the past three decades then the shifting managerial practice is examined with close emphasis on dissolution of hierarchical bureaucratic structures in favour of networks of buyer ? seller relationships and strategic alliances...
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We start by examining the origins of the marketing management framework, the generally accepted paradigm of the marketing discipline for the past three decades then the shifting managerial practice is examined with close emphasis on dissolution of hierarchical bureaucratic structures in favour of networks of buyer ? seller relationships and strategic alliances...
displayed 300 characters

General issues of this essay:
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