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Essay

Charles Schwab - Talk to Chuck

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Joseph Y

 

Date added:

August 17, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 941

 

Was viewed:

4284 times

 

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Essay content:

The competition from the internet discount brokers like Ameritrade, E*trade etc cut into the market share and transaction fees, the company?¦s main source of income. In Chuck?¦s own words, ?§we lost our connection with our clients and our market place??. Talk to Chuck (TTC) Campaign Schwab worked with the ad agency Euro RSCG to create the Talk to Chuck campaign...
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In Chuck?¦s own words, ?§we lost our connection with our clients and our market place??. Talk to Chuck (TTC) Campaign Schwab worked with the ad agency Euro RSCG to create the Talk to Chuck campaign. After a six month test in 2005 covering Chicago, Denver and Houston, the campaign was launched nationally on Sept, 2005...
displayed 300 characters

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