Charlotte Beers

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Issue:

Miscellaneous

 

Written by:

Sandra G

 

Date added:

March 27, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1551

 

Was viewed:

1929 times

 

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Essay content:

In order to successfully implement the organizational transformation initiative, O&M should first define the future state in terms of the different organizational components so that there is a fit between all the components for achieving the strategic intent. O&M should subsequently define and execute a transition plan that overcomes all the four hurdles of Political Hurdle, Cognitive Hurdle, Resource Hurdle and Motivational Hurdle...
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To achieve this desired output as an organization, O&M is implementing an organizational transformation initiative through the Brand Stewardship strategy. The problem facing O&M is that the implementation of this organizational transformation initiative has not been successful. The problem has manifested itself in different symptoms that are outlined in Appendix 1...
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