Cialis

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Alesia D

 

Date added:

March 16, 2015

 

Level:

University

 

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No of pages / words:

5 / 1347

 

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3674 times

 

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Essay content:

– high level of education; Other countries – secondary to primary level of education • Income: U.S. – mid to high level of income; Other countries – low to mid level of income • ED medication use: Viagra dropouts 2) What is Viagra's positioning in the marketplace in 2002? How would you characterize the Viagra brand? In 2002, Viagra is: • Well-established market leader (5 years of success on market; 9 million men have used drug) • Monopoly • Aggressive in marketing and sales force (NASCAR ads, 30,000 direct sales representatives, many of whom are former military) • Markets to men but targets their female partners • Has 3 million users (and approx...
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7 million dropouts) 3) What would be the most effective way to position Cialis in the marketplace? Cialis marketers should pursue a primary strategy to ‘beat’ Viagra by differentiating itself as ‘better’ and gaining more market share than Viagra. To do so, it should promote the following attributes of Cialis: • Longer duration and shorter onset time: Cialis has a half life of 17 hours and can last up to 36 hours (as opposed to 3 to 5 hours for Viagra)...
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