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Essay

Cialis

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Alesia D

 

Date added:

March 16, 2015

 

Level:

University

 

Grade:

 

No of pages / words:

5 / 1347

 

Was viewed:

3727 times

 

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Essay content:

– high level of education; Other countries – secondary to primary level of education • Income: U.S. – mid to high level of income; Other countries – low to mid level of income • ED medication use: Viagra dropouts 2) What is Viagra's positioning in the marketplace in 2002? How would you characterize the Viagra brand? In 2002, Viagra is: • Well-established market leader (5 years of success on market; 9 million men have used drug) • Monopoly • Aggressive in marketing and sales force (NASCAR ads, 30,000 direct sales representatives, many of whom are former military) • Markets to men but targets their female partners • Has 3 million users (and approx...
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7 million dropouts) 3) What would be the most effective way to position Cialis in the marketplace? Cialis marketers should pursue a primary strategy to ‘beat’ Viagra by differentiating itself as ‘better’ and gaining more market share than Viagra. To do so, it should promote the following attributes of Cialis: • Longer duration and shorter onset time: Cialis has a half life of 17 hours and can last up to 36 hours (as opposed to 3 to 5 hours for Viagra)...
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General issues of this essay:
addition Case Study - Cialis - Ready to Market Cialis Case Viagra maker can cure investment dysfunction viagra Consuming Fresh Foods Instead of Canned Foods Addition And Subtration Of Inters Addition Of Vectors Cialis Cialis Addition Early Onset Bipolar Disorder Addition of Vectors Electrophilic addition my addition
 

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