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CITIBANK CASE STUDY

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Lina E

 

Date added:

January 28, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 776

 

Was viewed:

1247 times

 

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Essay content:

Consequently, Citibank has been regarded as a prestigious, consumer-oriented international bank. Clear Positioning: As mentioned above, clear positioning as a high-end bank for upper class and large business firms, Citibank could successfully create brand image in Asia Pacific. Core Competencies: Citibank has managed properly these intangible resources with tangible resources such as banking by phone, overdraft protection and a designated customer service officer to manage their accounts...
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These resources have combined to create capabilities and become core competencies. Competitive Advantages: As a result, Citibank has competitive advantages in the banking industry. By adding new financial products, continuing to improve technologies for providing better services and products, Citibank will strengthen its competitive advantages; they will become sustainable competitive advantages...
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General issues of this essay:
Case Analysis: Citibank Citibank Indonesia Citibank Indonesia Citibank SWOT Analysis Citibank case Citibank Citibank Citibank: Launching the Credit Card Economics and Business of the Asia Pacific Union Pacific Business Case Study Citibank CITIBANK CASE STUDY CitiBank Final Paper Environmental Case Analysis: The Risks of Global Climate Change Analysis Of Recent Worker Remittance Operations Of Citibank, N.A., Bangladesh
 

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