Although several unanswered questions could impact the decision of going forth with Talwar's plan. Which of the eight eligible counties should we launch? How do we overcome internal anxiety towards credit cards in the Asia Pacific market? In terms of positioning, how should we market the credit card and how will that affect our existing leader status in the consumer business? How do we conquer the infrastructure related to the processing center needed to support credit cards? Ultimately, how are we going to achieve the 1990 $100 million target?
Asian governments have also imposed a number of strict regulations designed to limit the expansion of foreign banks... displayed 300 characters
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As a result, most of our competitors view the world as a segmented marketplace and have chosen not to pursue a global strategy for growth. We at Citibank have chosen to stick with our proven up-market branch banking strategy while continually being mindful of the opportunities a card product could offer... displayed 300 characters
