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Clocky Plan
Essay specific features
Written by:
Allison J
Date added:
June 9, 2015
Level:
University
Grade:
A
No of pages / words:
2 / 333
Was viewed:
7226 times
Rating of current essay:
Essay content:
These include positioning strategies, choosing the proper channel, potential partnerships, manufacturing issues, market analysis, and PR management.
Learning Objective:
To explore the challenges of positioning a new product with emotional and functional benefits and that has received substantial media attention...
displayed 300 characters
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What challenges do you anticipate Clocky's management will have in securing a successful launch into the marketplace?
Marketing
Distribution Strategy:
2. What marketing actions would you take to maximize Clocky's adoption?
3. What would constitute commercial success for an innovation like this one year after launch? Five years after launch?
One yr – yes
Five yrs – No
4...
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