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Clothing Or Concept

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Issue:

Miscellaneous

 

Written by:

Joanne E

 

Date added:

August 25, 2013

 

Level:

 

Grade:

C

 

No of pages / words:

2 / 503

 

Was viewed:

5236 times

 

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Essay content:

As a result, we have become more skeptical about what we see and hear, and we have begun to acquire distaste for the marketing world. The IZOD "Extreme Leisure" clothing ad is a perfect example of why this distaste for today's marketing industry is ascending at such a dramatic rate. The image that IZOD portrays is one of popularity, fun, sex appeal, and excitement ("Extreme Leisure"), and is presented in such a way as to mislead the reader into believing that he will attain this image by wearing IZOD clothing...
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This misrepresentation occurs in many ways within the ad. The ad's picture shows a group of male and female friends all sitting around socializing, drinking beer, laughing and smiling, all with a whole-hearted carefree attitude, all while wearing IZOD clothing. In fact, they aren't just socializing, but are also playing strip poker...
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