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Essay

Coca Cola Marketing Strategy

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Sharon S

 

Date added:

March 30, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 296

 

Was viewed:

712 times

 

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Essay content:

'Enjoyed more than 685 million times a day around the world Coca-Cola stands as a simple, yet powerful symbol of quality and enjoyment' (Allen, 1995). Additionally, according to Bettman, et. al, (1998) Coca-Cola's bottling system is one of their greatest strengths. It allows them to conduct business on a global scale while at the same time maintain a local approach...
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It allows them to conduct business on a global scale while at the same time maintain a local approach. The bottling companies are locally owned and operated by independent business people who are authorized to sell products of the Coca-Cola Company. Because Coke does not have outright ownership of its bottling network, its main source of revenue is the sale of concentrate to its bottlers (Bettman, et...
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