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Coffee Time Market MBA510
Essay specific features
Written by:
David S
Date added:
March 3, 2015
Level:
University
Grade:
A
No of pages / words:
8 / 2032
Was viewed:
6391 times
Rating of current essay:
Essay content:
Initial research shows that South Asia, especially India, is a promising location for expansion. Globalization of CoffeeTime requires careful consideration of market research especially in the design concepts of both secondary and primary research. Analysis of the secondary research reveals location probability yet is limited in some cultural details and potential constraints on the data as to validity of the research...
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Primary research specifically designed for CoffeeTime venues as to demographics with reliable probability need consideration before finalizing executive decision on the move into the India coffee bar market.
CoffeeTime compiled a large amount of general research information regarding India and viable market locations within the country...
displayed 300 characters
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