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Essay

CoffeeTime India Market Research

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Tiffany A

 

Date added:

January 30, 2013

 

Level:

University

 

Grade:

B

 

No of pages / words:

9 / 2275

 

Was viewed:

2480 times

 

Rating of current essay:

 
Essay content:

Newly hired Business Analyst, Ava Learner, MBA, is grateful for the opportunity to lead a two-stage new market research design, which involves secondary, primary, and experimental research. Ava Learner designed and conducted secondary research that coincides with primary research from marketing consultant group, Total Access, who led the experimental study...
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The project team researched modern and affluent cities in India, focusing on the consuming class, while determining the target segments and estimating the expected revenue per outlet. Ava Learner's goal is to ensure the analysis of the data is extensive and the research methods are appropriate to assist Brad Collins in his decision to open new CoffeeTime Indian outlets...
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