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coke vs. benneton

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

John T

 

Date added:

December 23, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 852

 

Was viewed:

1923 times

 

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Essay content:

Coca Cola sells in virtually every country around the world, and is one of the most recognised brands in history. And then there is Benetton. An Italian Company specialising in the clothing sector of the economy. Only a few years ago they expanded into a merger with American store SEARS, which eventually fell through on the account of protests against the controversial Death Row Campaign by Oliviero Toscani...
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Toscani's vision of advertising did not include any gimmicks such as soft sell; his prime intent was to produce images that would shock anyone who saw them. His image of 'reality-advertising' caused many of his posters to be banned. The multi-racial theme was one of the big talking points, and the fortunes of Benetton increased drastically...
displayed 300 characters

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