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Cola Wars
Essay specific features
Written by:
Peter M
Date added:
September 21, 2014
Level:
University
Grade:
A
No of pages / words:
2 / 480
Was viewed:
2859 times
Rating of current essay:
Essay content:
The acquisitions costs of the independent bottlers were high. Between 1980 and 1985, Coca-Cola's case increased their debt levels from 10% to 23% by $1 billion. This debt increase was reduced to 8% in 1986 via the floatation of 51% of the new integrated bottling business. Such a decision to sell control of the company assisted Coca-Cola avoiding potential antitrust problems...
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Such a decision to sell control of the company assisted Coca-Cola avoiding potential antitrust problems.
Operational Benefits
Through the reduction of the number of bottlers, concentrate producers reduced their negotiation time and costs. Previously, negotiations would take place with each independently bottler...
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