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Coldstone Creamery Culture
Essay specific features
Written by:
James M
Date added:
November 21, 2016
Level:
Grade:
B
No of pages / words:
5 / 1207
Was viewed:
5658 times
Rating of current essay:
Essay content:
Cold Stone Creamery is looking for a higher-class audience when trying to attract new customers by modeling itself after another retailer that tries to cater to a higher class of customers, Starbucks. While originally the stores had a “red and white tiled, slightly collegiate look, [however] the company has re-designed everything from the floor to the color of the ceiling...
displayed 300 characters
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Cold Stone Creamery is looking for a higher-class audience when trying to attract new customers by modeling itself after another retailer that tries to cater to a higher class of customers, Starbucks. While originally the stores had a “red and white tiled, slightly collegiate look, [however] the company has re-designed everything from the floor to the color of the ceiling...
displayed 300 characters
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