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Colgate Max Fresh : Global Brand Rollout

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Dora L

 

Date added:

February 13, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1683

 

Was viewed:

9726 times

 

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Essay content:

This shows that in the US market there is more therapeutic benefits sought from toothpastes. Exhibit 2B on the other hand qualifies that consumer benefit data. It shows that between 2000 and 2004 data. There is a dwindling importance of the therapeutic benefit : ‘anti-cavity/tartar’ at -22.7% while there is a growth in cosmetic benefits : ‘whitening’ at +16...
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Exhibit 2B on the other hand qualifies that consumer benefit data. It shows that between 2000 and 2004 data. There is a dwindling importance of the therapeutic benefit : ‘anti-cavity/tartar’ at -22.7% while there is a growth in cosmetic benefits : ‘whitening’ at +16.4% and ‘freshening/cleaning’ at +2...
displayed 300 characters

General issues of this essay:
Colgate Max Fresh: Global Brand Rollou Colgate Palmolive Colgate Colgate Colgate Crest Toothpaste colgate palmolive colgate Global Adventures of Colgate Palmolive Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon History of Crest Whitestrips Colgate Max Fresh : Global Brand Rollout Colgate P&Amp;G Vs Colgate The Honest History of the Tully Family Crest
 

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