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Essay

commercialization and media in sports

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Douglas T

 

Date added:

December 25, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 333

 

Was viewed:

6845 times

 

Rating of current essay:

 
Essay content:

I believe that advertising and sponsors are necessary, but it gets carried away in some instances. The author mentions that commercialization changes the ways that sports are controlled. When sports depend on the revenues they generate, the control center in sport organizations shifts away from the athletes and toward those who have the resources to produce and promote sports...
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Players have started to learn that they must answer to the sponsor first. 2. Media and commercialization are closely related topics in the sociology of sport. Commercial sports are unique in that they require the media to provide a combination of coverage and news. Media has become so important that sports promoters and team owners often go out of their way to accommodate reporters, commentators, and photographers...
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