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Essay

Commercialization of Children

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Leonard H

 

Date added:

January 25, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 480

 

Was viewed:

7677 times

 

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Essay content:

The guidelines and principles outlined in the article talk about every aspect of marketing, from disclosure and disclaimers, safety, and newly added, the internet. They even go into description of how you can advertise clubs and sweepstakes. I think the CARU honestly has the best interests of children, however there is no way of protecting children from any adult advertising if they happen to be watching a program or a channel not usually watched by others their age...
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For example, if you are a ten year old child that is taking a sick day from school, the programs offered on channels like Nickelodeon or the Disney Channel in the early morning are usually targeted for a pre-school aged demographic. While a ten-year old would have more knowledge of advertising and understand they would have to ask their parents before calling to purchase something, they would be watching advertisements with products and services meant for adults...
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