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Communication Campaign On Fevicol

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Rebecca B

 

Date added:

May 21, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 850

 

Was viewed:

9387 times

 

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Essay content:

Pidilite products conform to global quality standards and are exported to developing and developed countries all over the world. India’s Most Trusted Brand of ‘Adhesive Industry’ FEVICOL has been ranked no. 24 overall in the latest survey, “India 's Most Trusted Brand" in the country conducted by Brand Equity (Economic Times)...
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24 overall in the latest survey, “India 's Most Trusted Brand" in the country conducted by Brand Equity (Economic Times). Their ranking has improved by 7 positions compared to last year. (This report has been covered in the Brand Equity section of The Economic Times dated 30th May'07 ) In fact, when surveyed across different consumer segments, FEVICOL's domestic indispensability is evident, given that it is voted (17) by chief wage earners and (18) by housewives...
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