Communications Advertising outline

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Miscellaneous

 

Written by:

Steven P

 

Date added:

October 1, 2011

 

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University

 

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A

 

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2 / 367

 

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But branding and marketing pushes for "fragmentation" Began w/ rise of Marketing/P.R. in early 1900s Advertising focuses on specific markets (e.g., housewives, athletes, etc.) U.S. Census gave marketers info about various social groups Fragmentation speeded up by suburbia Rise of "demographics" as scientific study- I...
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most coveted zip code in U.S. ? 90210 Marketers' world starts to infect the rest of society ? a world of "lifestyles" 3. TV perfectly fits marketer's model ? targeting specific audiences Nielsen ratings to understand who's watching Use of statistics to help understand audiences- influence of scientific discoveries about human behavior TIME OUT: How are statistics used to understand viewing audiences? _________________________________|____________________________________ (Average) Most of human behavior falls into this normal distribution As a result, we don't have to test entire population to understand behavior! A...
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