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communications audit

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

John J

 

Date added:

November 10, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 360

 

Was viewed:

8456 times

 

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Essay content:

The items that can be measured are: · Precision of the implementation of the communications strategy ? tone of marketing communications, use of communications tools, dosage of messages- · Study of the communications infrastructure · Productivity of outsourcing the communications services · Target levels reached in marketing communications · Image vis-a-vis public opinion makers · Image vis-a-vis the target group · Study of the social and political standing of the institution · Pinpointing gossip and myths · Media content analysis · Analysis of competitive strenght · Productivity of the budget · Degree of exposure to risk · Power to resist crisis III...
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Methodology 1- Definition of main stakeholders 2- Consesus check among top management regarding strategies 3- Comparison between strategy and implementation, assessment of contradictions, ambiguities and obstacles 4- In-depth survey with top management regarding internal communications 5- Study with other stakeholders and study of opinion makers 6- Study of target group 7- Focus group surveys 8- Market intellignece (for competition analysis) 9- Media scanning 10- Budget analysis IV...
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