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Consumer Behavior - Segment: Hispanics

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Issue:

Miscellaneous

 

Written by:

James V

 

Date added:

August 14, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

2 / 351

 

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6204 times

 

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Essay content:

90% are bilingual, but prefer to speak Spanish. They are willing to work for less pay and are very family oriented. 2. What techniques should marketers use to reach the Hispanic population? A technique that marketers should use to reach the Hispanic population is to communicate in Spanish. Whether this is the use of advertising in Spanish or hiring employees that are bi-lingual...
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Whether this is the use of advertising in Spanish or hiring employees that are bi-lingual. Marketers should also use cultural events and Spanish holidays to market to Hispanics. You can also market to them by using prominent Latino personalities such as George Lopez and others. 3. Identify products which are appealing to this segment? Products that are appealing to the Hispanic segment are things like health care and banking...
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