Consumer Behaviour

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Issue:

Miscellaneous

 

Written by:

Frankie M

 

Date added:

July 15, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

14 / 3769

 

Was viewed:

2770 times

 

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Essay content:

Then you've got it made! "Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market. The Characteristics of a service that are: (1)Lack of ownership (2) Intangibility (3) Inseparability (4) Perishability (5) Heterogeneity...
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It has been established by an act of the Parliament and started functioning from 1/9/1956. LIC is the biggest insurance player in the country. Out of the total premium of Rs 3766 crore generated by the insurance industry through group business in the year 2005-06, LIC alone accounted for Rs 3051 crore...
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