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Consumer Behaviour
Essay specific features
Written by:
Frankie M
Date added:
July 15, 2014
Level:
University
Grade:
A
No of pages / words:
14 / 3769
Was viewed:
2770 times
Rating of current essay:
Essay content:
Then you've got it made!
"Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market.
The Characteristics of a service that are:
(1)Lack of ownership
(2) Intangibility
(3) Inseparability
(4) Perishability
(5) Heterogeneity...
displayed 300 characters
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It has been established by an act of the Parliament and started functioning from 1/9/1956.
LIC is the biggest insurance player in the country. Out of the total premium of Rs 3766 crore generated by the insurance industry through group business in the year 2005-06, LIC alone accounted for Rs 3051 crore...
displayed 300 characters
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