Consumers' Attitudes toward Unsolicited Commercial E-mail

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Issue:

Miscellaneous

 

Written by:

Lorena S

 

Date added:

May 26, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1044

 

Was viewed:

3149 times

 

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Essay content:

Par- ticularly, audience opinions of advertising intrusiveness, detected loss of control (as perceived by Psychological Reactance), and annoyance in regards to the direct marketing methods were examined. The outcome of this survey study (N=119) suggested that participants saw spam as more intrusive and annoying than postal direct mail...
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The outcome of this survey study (N=119) suggested that participants saw spam as more intrusive and annoying than postal direct mail. The study lent to the concept of Psycho- logical Reactance by suggesting that participants did not perceive a loss of control concerning unsolicited commercial e-mail, therefore Psychological Reactance was not amply corroborated in the frame of reference to these marketing communication methods...
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