Order
 

1(888) 302 2271 1(877) 741 7256

Essay

Consumers' Attitudes toward Unsolicited Commercial E-mail

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Lorena S

 

Date added:

May 26, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1044

 

Was viewed:

3144 times

 

Rating of current essay:

 
Essay content:

Par- ticularly, audience opinions of advertising intrusiveness, detected loss of control (as perceived by Psychological Reactance), and annoyance in regards to the direct marketing methods were examined. The outcome of this survey study (N=119) suggested that participants saw spam as more intrusive and annoying than postal direct mail...
displayed 300 characters

Custom written essay

All essays are written from scratch by professional writers according to your instructions and delivered to your email on time. Prices start from $10.99/page

Order custom paper

Full essays database

You get access to all the essays and can view as many of them as you like for as little as $28.95/month

Buy database access

Order custom writing paper now!

  • Your research paper is written
    by certified writers
  • Your requirements and targets are
    always met
  • You are able to control the progress
    of your writing assignment
  • You get a chance to become an
    excellent student!

Get a price guote

 
 

The outcome of this survey study (N=119) suggested that participants saw spam as more intrusive and annoying than postal direct mail. The study lent to the concept of Psycho- logical Reactance by suggesting that participants did not perceive a loss of control concerning unsolicited commercial e-mail, therefore Psychological Reactance was not amply corroborated in the frame of reference to these marketing communication methods...
displayed 300 characters

General issues of this essay:
CRM and Direct Mail Direct Mail E-Mail Privacy Is Royal Mail justified in offering and promoting its direct mail services? junk mail We've Got Mail - Always mail mail Consumers' Attitudes toward Unsolicited Commercial E-mail Direct Mail Marketing Yahoo Mail synapsis of you've got mail Comparison Between E-Mail and Postal Service E-Mail business e-mail and electronic mail Privacy is becoming an important issue relating to the use and abuse of information technology. We suffer unsolicited phone calls and e-mail. We get junk mail and other communications when our names and addresses are sold, traded or ...
 

Related essays:

x
Services