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Essay

CRM ? Connecting

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Frederick M

 

Date added:

May 9, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

8 / 2186

 

Was viewed:

6380 times

 

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Essay content:

This can be enabling by using information to direct the right products and services at the right customers at the right time. It is a two way interaction, where we are trying to communicate messages to our customers and, at the same time, trying to capture useful information about them back. The current revolution in financial service and customer relationship management (CRM) is as much about changing characteristics of customer communication than anything else here we look at the characteristics of the connection and why so much is changing...
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There is information about the customer that, if know by the bank, can provide us with better insight to define a more targeted customer strategy. It is important that we can capture this is customer information effectively and organize it in a way that allows us to understand it, and leverage it later...
displayed 300 characters

General issues of this essay:
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