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Crm In The Banking Industry

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Issue:

Miscellaneous

 

Written by:

Zelma B

 

Date added:

October 5, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 593

 

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5666 times

 

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Essay content:

A study in year 2001 survey of more than 1,600 business and IT professionals, conducted by The Data Warehousing Institute found that close to 50% had CRM project budgets of less than $500,000. That would appear to indicate that CRM doesn't have to be a budget-buster. However, the same survey showed a handful of respondents with CRM project budgets of over $10 million (http://crm...
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However, the same survey showed a handful of respondents with CRM project budgets of over $10 million (http://crm.manufacturer-supplier.com/). The fail rate of implementing a CRM system successfully is very high. The fail rate is between 35-75%. Although there is a 35-75% fail rate, companies are still heavily spending their money in trying to implement a CRM system successfully...
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General issues of this essay:
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