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Essay

CSR on loyalty

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Issue:

Miscellaneous

 

Written by:

William H

 

Date added:

July 5, 2010

 

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Grade:

A

 

No of pages / words:

2 / 295

 

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2347 times

 

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Essay content:

The multidimensional perspective of social responsibility is adopted in currently, and market research is carried out to determine the perceptions of users of mobile telephone services about economic, legal, ethical and social aspects of their operating companies. With these data, the structure and components of the concept of social responsibility can be determined...
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With these data, the structure and components of the concept of social responsibility can be determined. Subsequently, this is related with the overall evaluation of the service and loyalty by means of a model of structural equations, in order to determine the influence of corporate social responsibility on these concepts, and hence its benefits as a commercial tool...
displayed 300 characters

General issues of this essay:
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