Customer Relationship Management

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Catherine H

 

Date added:

September 13, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1187

 

Was viewed:

9692 times

 

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Essay content:

They have a variety of uses from holding basic information such as names and address, to holding other information including relationship history, contract information, and recording customer satisfaction levels. What is a CRM System? Defining a CRM system is difficult to do at best. These systems can range from something very simple, to something that is very complex...
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These systems can range from something very simple, to something that is very complex. With this being said however, CRM can best be described as "methodologies, technologies, and e-commerce capabilities used by firms to manage customer relationships." Particularly, "CRM software used by companies' acts as an aid in the interaction between the customer and the company, which enables the company to coordinate all the communication efforts of the company, so that the customer is presented with a unified message and image...
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