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Essay

D'Leon Inc. Part I

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Ola W

 

Date added:

March 21, 2013

 

Level:

 

Grade:

A

 

No of pages / words:

8 / 2196

 

Was viewed:

440 times

 

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Essay content:

D?¦Leon?¦s president, Al Watkins, decided in 2004 to undertake a major expansion and to ?§go national?? in competition with Frito-Lay, Eagle, and other major snack-food companies. Watkins felt that D?¦Leon?¦s products were of a higher quality than the competition?¦s; that this quality differential would enable it to charge a premium price; and that the end result would be greatly increased sales, profits, and stock price...
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D?¦Leon?¦s results were not satisfactory, to put it mildly. Its board of directors, which consisted of its president and vice-president plus its major stockholders (who were all local business people), was most upset when directors learned how the expansion was going. Suppliers were being paid late and were unhappy, and the bank was complaining about the deteriorating situation and threatening to cut off credit...
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