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day spa marketing plan

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Malcolm C

 

Date added:

December 16, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1350

 

Was viewed:

5520 times

 

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Essay content:

generally parallels that of the population distributions with the largest region being the North East. According to the ISPA (The International SPA Association) in 2003 there were approximately 136 million spa visits made in the U.S. Sixty percent (60%) of these visits were to day spas while 27% were to resort and hotel spas and the remaining 13% were spread across the four other types of spas...
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The U.S. spa industry generated an estimated $11.2 billion in revenues in that same year. Fifty two percent (52%) of a spa?¦s revenue is gained from its treatment rooms. Despite being the largest segment, day spas, accounts only for just under half of that revenue at 49% The Kline Group research suggested a strong growth (2003-04) in the spa market close to 11% from driving forces such as: ?I High levels of media attention ?I Increased number of product brands ?I Greater consumer awareness of market products/benefits ?I Lower price points relative to surgical and non-surgical procedures ?I Anti-aging trend continues Between 2002 and 2004 studies from the ISPA concurred with an annual growth rate of 12%...
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