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Essay

Defining Public Relations

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Christine F

 

Date added:

September 9, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 752

 

Was viewed:

5064 times

 

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Essay content:

However, the definition does not give insight as to how the company establishes such an image. The definition provided by Management Help suggests that PR helps in ensuring a company has a strong public image. However, the definition does not state whether this image is positive or negative. In addition, this definition lacks the same specificity, as the American Heritage definition, in not giving insight as to how a company establishes such a relationship, be it a positive or negative one...
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In addition, this definition lacks the same specificity, as the American Heritage definition, in not giving insight as to how a company establishes such a relationship, be it a positive or negative one. The PRSA seems to give a more accurate "description" rather than definition of public relations. This definition mentions a mutual adaptation of the organization and the public...
displayed 300 characters

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