Dell Leadership Strategy

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Randolph S

 

Date added:

August 29, 2014

 

Level:

University

 

Grade:

C

 

No of pages / words:

2 / 306

 

Was viewed:

1270 times

 

Rating of current essay:

 
Essay content:

They have a strong focus on being a "market taker" rather than a "market maker". Capitalizing on their ability enter new markets and dominate them the way they have in the lower end server and work station markets has been a crucial part of Dell's success. On-line and telephone sales and support can also be attributed to Dell's superb direct model...
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Through on-line custom system sales the customer can configure a system with assistance. By using this method Dell has managed to help keep internal costs low, increase value to the customer and provide increased returns to their shareholders. Dell's cost leadership strategy has also allowed them to respond to market indicators favorably...
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