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Dell Leadership Strategy
Essay specific features
Written by:
Randolph S
Date added:
August 29, 2014
Level:
University
Grade:
C
No of pages / words:
2 / 306
Was viewed:
1270 times
Rating of current essay:
Essay content:
They have a strong focus on being a "market taker" rather than a "market maker". Capitalizing on their ability enter new markets and dominate them the way they have in the lower end server and work station markets has been a crucial part of Dell's success.
On-line and telephone sales and support can also be attributed to Dell's superb direct model...
displayed 300 characters
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Through on-line custom system sales the customer can configure a system with assistance. By using this method Dell has managed to help keep internal costs low, increase value to the customer and provide increased returns to their shareholders.
Dell's cost leadership strategy has also allowed them to respond to market indicators favorably...
displayed 300 characters
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