Differences In Advertising

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Linda R

 

Date added:

August 16, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1130

 

Was viewed:

9226 times

 

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Essay content:

Role portrayals in Indian magazine ads seem to be influenced by the nature of the product being advertised. In this paper the similarities and differences between role portrayals in Indian magazine ads will be discussed. The past shows that both men and women are portrayed in stereotypical ways in magazine advertisements in most parts of the world...
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Men and women appear in different roles, in different settings, and for different types of products. Although strong similarities in gender-role portrayals in ads have been shown across cultures especially in India, this is also the case for the United States although in different ways. The cultural values of India are significantly different from those of the United States...
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