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Essay

Dockers customers upset over failed promotion

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Mark C

 

Date added:

December 11, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 667

 

Was viewed:

4349 times

 

Rating of current essay:

 
Essay content:

Dockers were inundated with requests for tickets that they simply could not fill. Complaints started coming in about people not receiving their tickets and a lot of consumers were very angry about the whole situation. This situation has hurt both the marketing company, TLC, and Dockers reputations and bad word of mouth has been spreading about this problem...
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This situation has hurt both the marketing company, TLC, and Dockers reputations and bad word of mouth has been spreading about this problem. TLC has had to spend a lot of money to try to fix the situation. This is a rather interesting article because Dockers was trying to implement a sales promotion but it didn’t expect such a large response and are struggling to fix the issue...
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