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Doctor Pepper - Situation Analysis
Essay specific features
Written by:
Glenn M
Date added:
January 19, 2013
Level:
University
Grade:
B
No of pages / words:
5 / 1164
Was viewed:
4910 times
Rating of current essay:
Essay content:
Pepper on college campuses. The target market that will be the focus of this plan is men and women from ages 18-26. The media plan will mostly concentrate on college campuses in the United States, gearing towards both undergraduate and graduate students. Through our creative media plan we hope to change the image of Dr...
displayed 300 characters
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Pepper to suite our target market and increase sales for the brand.
To even the competition between the industry leaders and Dr. Pepper, we chose four media vehicles that Pepsi and Coke had previously been using while Dr. Pepper did not. The scheduling for using these media vehicles at specific times during the year was planned out accordingly to best capture our new selected target market...
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