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Issue:

Miscellaneous

 

Written by:

Stephen A

 

Date added:

March 26, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 344

 

Was viewed:

7419 times

 

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Essay content:

But now, they are the market leaders worldwide. As gathered from the book, this has been made possible by a highly structured and systematic culture that is also the hotbed of creativity. This book is different from the numerous other books on Toyota's success as it brings to light the human-centered creative process behind the visible success...
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It produced its first passenger car in 1936 and since then it has never looked back. In the first half of 2007, it sold 4.72 million vehicles and overtook GM as the world's bestselling car manufacturer. Its premier brands are Lexus and Scion. Innovation at Toyota Toyota defines Innovation as: "How to do something that has already been done, in a better way?" This simple definition helps Toyota implement a MILLION ideas a year...
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