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Essay

Ethical Issues In Advertising Communication

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Issue:

Miscellaneous

 

Written by:

Jason B

 

Date added:

February 21, 2015

 

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Grade:

B

 

No of pages / words:

8 / 2065

 

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8212 times

 

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Essay content:

In 2004, almost 34 billion dollars was spent on newspaper advertising. In the same year, newspapers hauled in about 9 million dollars from subscription and single use buyers. Advertising Exist to solve two problems : 1. Too many goods or materials - If there was not enough of an item, there would be no need to advertise it...
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Too many goods or materials - If there was not enough of an item, there would be no need to advertise it. 2. Advertising is also a way of reaching your consumers who would otherwise be unfamiliar with your product. Many ads work by providing information: what is the product? what are its characteristics, qualities, functions? Most of us admit that advertising industry is a „necessary evil”...
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