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Evaluation of FMP

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Kandace O

 

Date added:

June 22, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 529

 

Was viewed:

6125 times

 

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Essay content:

It began as ‘Repeat’, with the slogan ‘Repeat after me’, referring to the fact that the clothes would be repeating themselves - living a second life - but I was concerned that it sounded too ‘second-hand’ and decided that adding the word ‘fresh’ gave it a newer, cleaner feel. Once I had the name, I needed the logo...
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Once I had the name, I needed the logo. It didn’t take me long to come up with my first logo design (based on a button motif), but nine weeks into the project I decided to change it to something more typographical, eventually using simply the letters ‘FR’ which I warped in Illustrator. I felt it was stronger and more memorable...
displayed 300 characters

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