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Evaluation of FMP
Essay specific features
Written by:
Kandace O
Date added:
June 22, 2017
Level:
University
Grade:
A
No of pages / words:
2 / 529
Was viewed:
6132 times
Rating of current essay:
Essay content:
It began as ‘Repeat’, with the slogan ‘Repeat after me’, referring to the fact that the clothes would be repeating themselves - living a second life - but I was concerned that it sounded too ‘second-hand’ and decided that adding the word ‘fresh’ gave it a newer, cleaner feel. Once I had the name, I needed the logo...
displayed 300 characters
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Once I had the name, I needed the logo. It didn’t take me long to come up with my first logo design (based on a button motif), but nine weeks into the project I decided to change it to something more typographical, eventually using simply the letters ‘FR’ which I warped in Illustrator. I felt it was stronger and more memorable...
displayed 300 characters
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