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Exploring An Advertising Campaign
Essay specific features
Written by:
Nicholas C
Date added:
June 20, 2012
Level:
University
Grade:
B
No of pages / words:
4 / 1108
Was viewed:
5410 times
Rating of current essay:
Essay content:
HSBC buy shares of a company, until they have a majority. Once they have that majority, they package up the newly acquired company in HSBC colours, and then that company is either a full or partial agent for the group, selling the products and services that HSBC offers, and being held by that agent, which is managed by HSBC...
displayed 300 characters
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The group is named after its founding member, The Hong Kong and Shanghai Banking Corporation Limited.
Since 2002, HSBC has carried the tagline, ?The Worlds Local Bank', emphasising the group's experience and understanding of a great variety of markets and cultures. The group wish to emphasise that HSBC is the local bank to that country, understanding its customs and traditions, and accommodating its customers accordingly...
displayed 300 characters
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