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Essay

Exploring An Advertising Campaign

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Nicholas C

 

Date added:

June 20, 2012

 

Level:

University

 

Grade:

B

 

No of pages / words:

4 / 1108

 

Was viewed:

5350 times

 

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Essay content:

HSBC buy shares of a company, until they have a majority. Once they have that majority, they package up the newly acquired company in HSBC colours, and then that company is either a full or partial agent for the group, selling the products and services that HSBC offers, and being held by that agent, which is managed by HSBC...
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The group is named after its founding member, The Hong Kong and Shanghai Banking Corporation Limited. Since 2002, HSBC has carried the tagline, ?The Worlds Local Bank', emphasising the group's experience and understanding of a great variety of markets and cultures. The group wish to emphasise that HSBC is the local bank to that country, understanding its customs and traditions, and accommodating its customers accordingly...
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