Store Formats at CCD 13
10. Menu Decision at CCD 14
11. Reward & Recognition for Employees 14
12. Customer Loyalty Programme 15
13. Customer Satisfaction 16
14. Customer Involvement 16
15. Future Focus: Enhancing experience through service initiatives 17
16. The road ahead?.. 17
17. Issues for discussion in the case 18
Appendix A: Segmentation 19
Appendix B: Promotional Campaigns 20
Appendix C: Strategy Charts for Coffee Bars 23
Appendix D: Coffee Consumption Pattern in India 24
D1 :Based on Geography 24
D2 :Category Segmentation 24
D3 :Estimated Domestic Consumption (1991-2000) 24
Appendix E: Cafe Coffee Day 25
Appendix F: Product Variety 26
Appendix G: Cafe Citizen Card (loyalty card) 26
Appendix H: Distribution Network 27
Appendix I: Cafe Coffee Day outlets 27
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