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fast food
Essay specific features
Written by:
Keith H
Date added:
March 24, 2016
Level:
Grade:
A
No of pages / words:
2 / 326
Was viewed:
748 times
Rating of current essay:
Essay content:
Ltd owns and operates McDonald's operations in northern India. There are 60 McDonald's restaurants in India employing over 2,000 people who serve more than 1.5 lakh customers across the country every day.
India challenges
' Indians do not consume beef and there is a significant population which is strictly vegetarian...
displayed 300 characters
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This meant low product awareness and absence of the infrastructure (cold chain) and supply chain needed for such a business to be successful. Indian agriculture was tuned to producing for households and not for the processed food industry.
' While all this necessitated high investments in infrastructure creation, the consumer could not afford to pay high prices...
displayed 300 characters
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